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First Bank, a bank for children, was developed for need of a program to assist younger generations to learn from real experience and be more engaged in concept of math and economy.Branding, Graphic Design, Motion Graphics -
Annual Korean Film Exhibition, “Yeonghwa” at MoMA rebranded and advertised througout NYC. Exhibition title Yeonghwa means “film” in Korean. The logo was designed so it could be read in both English and Korean. Exhibition branding was inspired by the look of film strip, of its’ transparency and continuos patterns.Branding, Graphic Design, Interaction Design -
Octavo is a new type of bookstore where customers can decide to become a member to read, rent, buy or sell both old and new books at the store.Branding, Graphic Design -
Marketing stretagy idea for USPS to survive in a new era. As technology developes more, people tend to write less letters by hands. Through USPS Penpal app, people will be able to meet new others to penpal with. USPS Penpal app was planned and designed to promote socilizing through hand written letters.Branding, Graphic Design, Interaction Design -
YumYam cupcake bakery. Design intend was to create fun and exciting experience for the customers. The logo YumYam itself becomes the expression, as if someone is actually saying it out while eating cupcakes.
Award winning from Hot Bread Kitchen Competition.Branding, Graphic Design, Packaging -
Brooklyn Flea Market rebranding idea to enhance the event as one of top attractions in NYC for both tourists and locals.Branding, Graphic Design -
Brand: Halada Jewelry
Agency: Firefly Branding
Creative Director: Jiwon Shin
Description: Halada Jewelry RebrandingBranding, Graphic Design, Pattern Design2014 -
Brand: SILFA
Agency: Firefly Branding
Creative Director: Jiwon Shin
Description: Staubach International Law Firm Alliance RebrandingBranding, Graphic Design, Pattern Design2014 -
Angle is a Billiard Club & Bar where customers can play any kinds of cue sports, eat, drink and socialize.Branding, Editorial Design, Graphic Design2014 -
Wastiquette is an environmental awareness campaign.
The need of recycling is emphasized throughout project. The intend was to make it a social norm that it is part of a basic etiquette to prticipate in recycling.Branding, Graphic Design, Interaction Design -
Brand: Firefly Branding
Agency: Firefly Branding
Creative Director: Jiwon Shin
Description: Firefly Branding Rebranding & WebsiteBranding, Graphic Design, Web Design2014 -
Poster design for the play Angels in America written by Tony Kushner.Editorial Design, Graphic Design -
A Book designed and edited for typography and design of African Burial Ground Memorial.Editorial Design -
Package design for wine series, La Sera. Brand name means “The evening” and the title of each series stands for the dream, the sky, and the bonfire - Il Sogno, Il Cielo, and Il Falo.Graphic Design, Packaging -
Package design for Stella Series of olive oil, marinara, and honey. The brand is based in Greece.Graphic Design, Packaging -
Packaging for Bonnie's hand made jams.Graphic Design, Packaging, Typography2014 -
Package design for Sweet Botanical organic hard candies.
Packaging was designed so the candies can be organized by its flavors.Graphic Design, Packaging -
Package design for dark chocolate truffles from Vosges. Inspiration for the packaging came from the aged books, since it seemed like there are many connections between dark chocolate truffles and books.Graphic Design, Packaging2014 -
Infographic posterGraphic Design, Information Architecture -
Book editorial design on various artists' quotes. The concept was to create an experience of peeking into artists' personal notebook.Editorial Design, Graphic Design, Illustration2014 -
Book jacket for a story, A Vermont Tale by Mark Helprin.Editorial Design, Graphic Design2014 -
Story of my life in 45 seconds.Graphic Design, Motion Graphics2014 -
Font DesignGraphic Design, Typography2014 -
Font DesignGraphic Design, Typography2014 -
Hand LetteringCalligraphy, Graphic Design, Typography2014 -
Brand: Shin Food
Agency: Firefly Branding
Creative Director: Jiwon Shin
Description: Shin Food WebsiteGraphic Design, Web Design2014